Taste Australia is the whole-of-horticulture brand used by industry and Hort Innovation to help increase the profile, sales and consumption of premium horticulture products in key export markets – in particular Asia and the Middle East. It is supported by the Hort Frontiers Asia Markets Fund.
Under Taste Australia, Hort Innovation undertakes export market development activities including trade shows, trade missions and retail marketing activities. Taste Australia aims to build a globally competitive, unified, agile and profitable Australian horticulture industry through sustainable investment in high value and high growth export markets.
Hort Innovation works closely with key industry organisations including State Governments, other research and development corporations and Austrade to help drive and support these projects.
Taste Australia Trade Shows
Taste Australia exhibits at a number of international trade shows to further develop export opportunities in key Asian and Middle Eastern markets. These events enable Taste Australia to put international buyers in contact with leading Australian growers, industry bodies and reliable exporters and keep buyers up to date with information on what’s in-season, how the season is shaping up and industry news.
One of these events is Asia Fruit Logistica, the region’s largest horticultural trade show, with over 11,000 key decision makers attending the event from over 74 countries. Watch the video to see Taste Australia in action.
Taste Australia Retail Program
In addition to trade shows, Taste Australia further engages retailers, importers and key tradestakeholders in-market, with seminar events and training sessions as part of the Taste Australia Retail Program. These activities are focused on training partners in the areas of presentation, storage and handling of Australian produce, to support Australia’s reputation for quality and safety throughout the supply chain.
If you’re looking to be involved in future trade shows, contact our International Market Development Manager, Julie Willis, at firstname.lastname@example.org